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Volume 1, Issue 2
  • ISSN: 2635-1609
  • E-ISSN: 2635-1617

Abstract

In this foreword to , Gjoko Muratovski addresses the following questions: What do people expect from luxury brands right now? How is this market changing? What motivates people to buy luxury goods? What is the relationship between luxury and sustainability? And finally, are luxury goods good?

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/content/journals/10.1386/ipol_00009_2
2022-10-01
2024-04-19
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References

  1. Huynh, Mike. ( 2022;), ‘ Maserati CEO reveals your company’s most underrated marketing weapon. ’, CEO Magazine, 2 June, https://www.theceomagazine.com/lifestyle/automotive/maserati-ceo-davide-grasso/. Accessed 16 June 2022.
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What makes luxury goods good?
Luxury Studies: The In Pursuit of Luxury Journal 1, 105 (2022); https://doi.org/10.1386/ipol_00009_2
/content/journals/10.1386/ipol_00009_2
/content/journals/10.1386/ipol_00009_2
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  • Article Type: Introduction
Keyword(s): advertising; luxury; luxury brands; luxury goods; marketing; sustainability
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