@article{intel:/content/journals/10.1386/ipol_00009_2, author = "Muratovski, Gjoko", title = "What makes luxury goods good?", journal= "Luxury Studies: The In Pursuit of Luxury Journal", year = "2022", volume = "1", number = "2", pages = "105-116", doi = "https://doi.org/10.1386/ipol_00009_2", url = "https://intellectdiscover.com/content/journals/10.1386/ipol_00009_2", publisher = "Intellect", issn = "2635-1617", type = "Journal Article", keywords = "advertising", keywords = "luxury goods", keywords = "marketing", keywords = "luxury brands", keywords = "sustainability", keywords = "luxury", abstract = "In this foreword to Luxury Studies: The In Pursuit of Luxury Journal, Gjoko Muratovski addresses the following questions: What do people expect from luxury brands right now? How is this market changing? What motivates people to buy luxury goods? What is the relationship between luxury and sustainability? And finally, are luxury goods good?", }