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1981
Volume 3, Issue 2
  • ISSN: 2635-1609
  • E-ISSN: 2635-1617

Abstract

While always dependent upon display and image for social meaning and signification, luxury brands now find themselves challenged to stay solvent and increase growth in a post-pandemic economy. Expansion of the concept of luxury into live performances, immersive experiences, and more ephemeral luxury goods and exclusive consumables in the digital age are among the possibilities explored.

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/content/journals/10.1386/ipol_00037_7
2025-03-18
2025-05-14
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