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Exploring authority in the film blogosphere: differences between male and female bloggers regarding blog content and structure
- Source: Interactions: Studies in Communication & Culture, Volume 2, Issue 3, Jul 2012, p. 243 - 259
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- 23 Jul 2012
Abstract
The impact of the cultural blogosphere has – in contrast to that of the political blogosphere – rarely been studied to date, although the number of cultural blogs is rapidly increasing. This article offered an explorative study of film blogs by analysing structural and content characteristics of 180 film blogs, which varied in the degree of authority as attributed in the Technorati Index. Special attention was paid to the presence of male and female contributors. The results show that blogs resemble mainstream media more with increasing authority, suggesting institutionalization processes. At the same time, authority is a fairly instable trait in the blogosphere. Among blog contributors only a quarter is female, implying that the emancipatory power of Web 2.0 may be overestimated.