From Gallant Little Belgium to Elegant Little Belgium: The creation and marketing of fashions from the flat country | Intellect Skip to content
1981
Volume 4, Issue 1
  • ISSN: 1757-2681
  • E-ISSN: 1757-269X

Abstract

Abstract

This article examines the enduring myth of the Antwerp Six. By consulting primary sources it revisits the circumstances under which The Six burst onto the international fashion scene and repositions their story into a wider narrative of marketing and branding.

Loading

Article metrics loading...

/content/journals/10.1386/iscc.4.1.51_1
2013-04-01
2024-04-19
Loading full text...

Full text loading...

http://instance.metastore.ingenta.com/content/journals/10.1386/iscc.4.1.51_1
Loading
  • Article Type: Article
Keyword(s): alternative marketing; anti branding; myth making; The Antwerp Six
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error