Media and climate change: From content analysis to analysis content. The interdisciplinary construction of a new paradigm

In order to analyse the relationship between communication and climate change and the problems involved in transmitting the scientific consensus to public opinion by means of the media, the researcher must undertake a special commitment beyond the presupposed ethical stance. The transcendence of the matter under study exceeds the scope of the routine of scholarly works and demands the deployment of interdisciplinary cooperation. That is, developing a proactive strategy which is useful for the public, that can participate in scientific actions aimed at mitigating the effects of global warming, and can cooperate in correcting its causes. There is also a theoretical hypothesis, the inability of the media, as the expression of a system in crisis, to clearly explain the real causes of the phenomenon and point out solutions, as well as the need to construct a new paradigm, prior to or as a consequence of a social contract of sustainability.