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The Human and the Machine: AI in Creative Industries
  • ISSN: 1757-2681
  • E-ISSN: 1757-269X

Abstract

The integration of artificial intelligence (AI) into the visual effects (VFX) industry has significant implications for creativity, workflow efficiency and ethical considerations. AI offers benefits in automating labour-intensive tasks and enhancing creative processes, yet it raises concerns about intellectual property, job displacement and the overall impact on artistic integrity. Through semi-structured interviews with nine experienced VFX artists, the study captures current attitudes towards AI and its potential to reshape the industry. The findings reveal a complex interplay of optimism for technological advancements and apprehension about the ethical and practical challenges posed by AI. This pilot study provides a foundational understanding of VFX artists’ perceptions of AI, highlighting the need for ongoing dialogue and careful integration of these emerging technologies.

© 2022 Intellect Ltd
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/content/journals/10.1386/iscc_00056_1
2024-10-14
2025-01-24
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/content/journals/10.1386/iscc_00056_1
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  • Article Type: Article
Keyword(s): creativity; emerging technologies; ethical implications; machine learning; VFX; workflow

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