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The Human and the Machine: AI in Creative Industries
  • ISSN: 1757-2681
  • E-ISSN: 1757-269X
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Abstract

The integration of artificial intelligence (AI) into the visual effects (VFX) industry has significant implications for creativity, workflow efficiency and ethical considerations. AI offers benefits in automating labour-intensive tasks and enhancing creative processes, yet it raises concerns about intellectual property, job displacement and the overall impact on artistic integrity. Through semi-structured interviews with nine experienced VFX artists, the study captures current attitudes towards AI and its potential to reshape the industry. The findings reveal a complex interplay of optimism for technological advancements and apprehension about the ethical and practical challenges posed by AI. This pilot study provides a foundational understanding of VFX artists’ perceptions of AI, highlighting the need for ongoing dialogue and careful integration of these emerging technologies.

© 2022 The Author(s). Published by Intellect Ltd.
This article is Open Access under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International licence (CC BY-NC-ND), which allows users to copy, distribute and transmit the article as long as the author is attributed, the article is not used for commercial purposes, and the work is not modified or adapted in any way. To view a copy of the licence, visit https://creativecommons.org/licenses/by-nc-nd/4.0/
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2024-10-14
2025-12-17
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/content/journals/10.1386/iscc_00056_1
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  • Article Type: Article
Keyword(s): creativity; emerging technologies; ethical implications; machine learning; VFX; workflow

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