The ‘Nigerianization’ of Ghanaian eyes | Intellect Skip to content
1981
Volume 6, Issue 1
  • ISSN: 1754-9221
  • E-ISSN: 1754-923X

Abstract

Abstract

The popularity of Nigerian video films, also known as Nollywood, is growing across Africa and beyond. Ghana is one such country that has witnessed the growing popularity of Nigerian films on its local scene. ‘Nigerianization of Ghanaian eyes’ refers to the increasing presence of Nollywood in Ghana in the everyday lives of Ghanaians. This Nigerianization is expressed through regular screenings on local television, peddling of video discs on the streets and in shops, and through cross-border activities of film producers and actors with exchange of acting and film-making styles. It is also expressed through discourses of fondness for, and phobia (and protectionism) against, Nollywood. Generally, the phenomenon is seen to affect local ‘equilibrium’ in one way or another. This article therefore proposes that the Nollywood ‘invasion’ of Ghana has brought about some local transformations evident in the social responses of Ghanaians generally and in aesthetic and economic effects on the movie industry in particular. The article traces ‘Nigerianization’ through selective post-screening focus group discussions, university students’ responses, survey of media reports, interviews with industry players and readings of selected literature and movies.

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/content/journals/10.1386/jac.6.1.109_1
2014-04-01
2024-04-17
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