Perspectives on new popular African cinema, history and creative destruction in Viva Riva! (2011)

Perspectives on new popular African cinema, history and creative destruction in Viva Riva! (2011) reflects on Viva Riva! and the resurgence of contemporary African cinema in a rapidly changing knowledge economy. This new creative environment is embedded in a shifting power dynamic where digital platforms, have revolutionized viewing habits on the continent and in the diaspora. This new knowledge economy and social changes affect how the African filmmakers work, identify and mobilize cinematic resources in order to create a unique approach when developing new cinematic aesthetic sensibilities that match technologies with the Zeitgeist in Africa. These new expressive film techniques capture and resonate with an audience whose particular modes of reception have migrated from the movie theatre to emerging and converging digital platforms such as streaming technologies, social media and Internet movie downloads on laptops, iPhones, iPads, smartphones, YouTube, Netflix, DVDs, VODs, cable and satellite.