Skip to content
1981
  1. Home
  2. A-Z Publications
  3. Journal of Arab & Muslim Media Research
  4. Volume 17, Issue 1
  5. Article
Volume 17, Issue 1
  • ISSN: 1751-9411
  • E-ISSN: 1751-942X

Abstract

This study focused on the Regional Representatives Council (DPD) election in South Sumatra, Indonesia, and examined the creation of hyper-reality in the social media campaigns of female legislative candidates (caleg). Furthermore, it specifically concentrated on the use of social media platforms. A mixed-methodology approach was used, which combined content analysis of social media posts with semi-structured interviews involving twelve informants. This study also aimed to determine how female DPD candidates project their image on social media and the effect on voters. The results showed that female DPD candidates presented themselves on social media in a manner consistent with sociocultural expectations of the role women are expected to play in politics. They portrayed themselves as individuals who can maintain a healthy balance between professional and personal lives, who are educated, devout and have connections with influential people and the general public. It was also shown that voters are still influenced by hyper-realistic depictions of political candidates shared on social media, even though they can differentiate between photographs shared on social media and actual reality. This demonstrated the significant impact of social media on shaping public opinion and the conduct of political actors. This result will contribute to the expanding academic literature on hyper-reality, politics and social media. It will also shed light on the creation of hyper-reality in the political campaigns of women seeking legislative office. This study emphasized the importance of social media as a strategic tool in contemporary politics and how hyper-reality constructions may influence voters’ perceptions and behaviour in the context of DPD elections in South Sumatra.

© 2024 Intellect Ltd
Loading

Article metrics loading...

/content/journals/10.1386/jammr_00073_1
2023-10-31
2024-12-03
Loading full text...

Full text loading...

References

  1. Akrivopoulou, Christina M. and Garipidis, Nicolaos (2013), Digital Democracy and the Impact of Technology on Governance and Politics: New Globalized Practices, Pennsylvania, PA: IGI Global, https://doi.org/10.4018/978-1-4666-3637-8.
     [Google Scholar]
  2. Alkadri, Riska (2016), ‘Role of the Regional Representatives Council on bicameral parliament system’, Journal of Indonesian Legal Studies, 1:1, pp. 3–12, https://doi.org/10.15294/jils.v1i01.16564.
     [Google Scholar]
  3. Aspinall, Edward, White, Sally and Savirani, Amalinda (2021), ‘Women’s political representation in Indonesia: Who wins and how?’, Journal of Current Southeast Asian Affairs, 40:1, pp. 3–27, https://doi.org/10.1177/1868103421989720.
     [Google Scholar]
  4. Baudrillard, J (1983), Simulations, New York: Semiotext(e).
     [Google Scholar]
  5. Baudrillard, J (2012), Impossible Exchange, London: Verso.
     [Google Scholar]
  6. Baudrillard, Jean (1995), ‘The virtual illusion: Or the automatic writing of the world’, Theory, Culture & Society, 12:4, pp. 97–107, https://doi.org/10.1177/026327695012004007.
     [Google Scholar]
  7. Baudrillard, Jean (2001), ‘14 paroxysm: Interviews with Philippe Petit’, in M. Poster (ed.), Jean Baudrillard: Selected Writings, 2nd ed., Redwood City, CA: Stanford University Press, pp. 276–91, https://doi.org/10.1515/9781503619630-017.
     [Google Scholar]
  8. Baudrillard, Jean (2010), ‘Simulacra and simulations (1981)’, in C. Greer (ed.), Crime and Media, New York: Routledge, pp. 69–85, https://doi.org/10.4324/9780367809195-8.
     [Google Scholar]
  9. Baudrillard, Jean (2014), ‘Postmodernism’, in Reading Media Theory: Thinkers, Approaches and Contexts, Oxfordshire: Routledge, https://doi.org/10.4324/9781315832975-22.
     [Google Scholar]
  10. Beers, Steve (2014), ‘Shallow or rational public spheres? Indonesian political parties in the twitter-sphere’, SEARCH: Journal of Media and Communication Research, 6:2, pp. 1–23, https://doi.org/10.7603/s40931-014-0001-8.
     [Google Scholar]
  11. Bezrukov, Andrii and Bohovyk, Oksana (2022), ‘On the verge of moral and spiritual collapse: Challenges of a post-truth world and hyperreality in Salman Rushdie’s Quichotte’, Forum for World Literature Studies, 14:2, pp. 204–26, https://www.fwls.org/Download/Archives/998.html. Accessed 30 June 2022.
     [Google Scholar]
  12. Caiazzo, Chiara (2021), ‘Disrupted horizons: Potential disclosures of emergency aesthetics’, Polish Journal of Aesthetics, 2:61, pp. 11–25, https://doi.org/10.19205/61.21.1.
     [Google Scholar]
  13. Fiske, John (1996), Media Matters: Race and Gender in U.S. Politics, Minneapolis, MN: University of Minnesota Press.
     [Google Scholar]
  14. Freie, John F. (2012), ‘Postmodern politics in America’, Society, 49:4, pp. 323–27, https://doi.org/10.1007/s12115-012-9555-7.
     [Google Scholar]
  15. Gadea, Carlos A. and Bayce, Rafael (2020), ‘Corona virus: Una pandemia hiperreal’ (‘Coronavirus: A hyperreal pandemic’), Estudios Sociologico’s, 39:115, pp. 209–36, https://doi.org/10.24201/ES.2021V39N115.2074.
     [Google Scholar]
  16. Gaus, Nurdiana (2019), ‘Regulating and manipulating the corporeal functions of women academics through political rationality: Women academics’ perceptions’, Journal of Applied Research in Higher Education, 11:4, pp. 698–718, https://doi.org/10.1108/JARHE-11-2018-0238.
     [Google Scholar]
  17. Kłosiński, Micha (2022), ‘Jean Baudrillard (1929–2007)’, in A. McFarlane, G. J. Murphy and L. Schmeink (eds), Fifty Key Figures in Cyberpunk Culture, Oxfordshire: Routledge, pp. 286–90, https://doi.org/10.4324/9781003091189-5.
     [Google Scholar]
  18. Kooijman, Jaap (2008), Fabricating the Absolute Fake: America in Contemporary Pop Culture, Amsterdam: Amsterdam University Press, https://doi.org/10.5117/9789053564929.
     [Google Scholar]
  19. Luke, Timothy W. (1991), ‘Power and politics in hyperreality: The critical project of Jean Baudrillard’, Social Science Journal, 28:3, pp. 347–67, https://doi.org/10.1016/0362-3319(91)90018-Y.
     [Google Scholar]
  20. Macpherson, Ben (2020), ‘Baudrillard on Broadway: Bio-musicals, the hyperreal and the cultural politics of simuloquism’, Journal of Interdisciplinary Voice Studies, 5:1, pp. 43–57, https://doi.org/10.1386/jivs_00015_1.
     [Google Scholar]
  21. Majumder, Atri and Khuraijam, Gyanabat (2021), ‘Salman Rushdie’s quichotte and the post-truth condition’, Rupkatha Journal on Interdisciplinary Studies in Humanities, 12:5, pp. 1–9, https://doi.org/10.21659/RUPKATHA.V12N5.RIOC1S2N3.
     [Google Scholar]
  22. Martínez-Rolán, Xabier and Piñeiro-Otero, Teresa (2017), ‘Lazos invisibles de la comunicación política. Comunidades de partidos políticos en twitter en unas elecciones municipales’ (‘Invisible ties of political communication. Communities of political parties on Twitter in local government elections’), Profesional de la Informacion, 26:5, pp. 859–70, https://doi.org/10.3145/epi.2017.sep.08.
     [Google Scholar]
  23. Mohamad, Maznah (2009), ‘Politicization of Islam in Indonesia and Malaysia: Women’s rights and inter-religious relations’, in T. W. Devasahayam (ed.), Gender Trends in Southeast Asia: Women Now, Women in the Future, Singapore: ISEAS Publishing, pp. 95–110, https://doi.org/10.1355/9789812309563-011.
     [Google Scholar]
  24. Mossberger, Karen and Tolbert, Caroline J. (2010), ‘Digital democracy: How politics online is changing electoral participation’, in J. E. Leighley (ed.), The Oxford Handbook of American Elections and Political Behavior, Oxford: Oxford University Press, pp. 200–18, https://doi.org/10.1093/oxfordhb/9780199235476.003.0012.
     [Google Scholar]
  25. Mourão, Rachel R. and Robertson, Craig T. (2019), ‘Fake news as discursive integration: An analysis of sites that publish false, misleading, hyperpartisan and sensational information’, Journalism Studies, 20:14, pp. 2077–95, https://doi.org/10.1080/1461670X.2019.1566871.
     [Google Scholar]
  26. Musa, Ali Masykur (2021), ‘The relationship between the president and the house of representatives in budget rights’, Journal of Legal, Ethical and Regulatory Issues, 24:1, pp. 1–13, https://www.abacademies.org/articles/the-relationship-between-the-president-and-the-house-of-representatives-in-budget-rights-10474.html. Accessed 20 June 2022.
     [Google Scholar]
  27. Opeibi, Tunde (2019), ‘The twittersphere as political engagement space: A study of social media usage in election campaigns in Nigeria’, Le champ numérique/Digital Studies, 9:1, pp. 1–32, https://doi.org/10.16995/dscn.292.
     [Google Scholar]
  28. Parry-Giles, Shawn J. and Parry-Giles, Trevor (1999), ‘Meta-imaging, The war room, and the hyperreality of U.S. politics’, Journal of Communication, 49:1, pp. 28–45, https://doi.org/10.1111/j.1460-2466.1999.tb02780.x.
     [Google Scholar]
  29. Petersen, Martin (2013), ‘Patriots behind enemy lines: Hyperreality and the stories of self and other in recent north Korean war-theme graphic novels’, Journal of Korean Studies, 18:2, pp. 371–402, https://doi.org/10.1353/jks.2013.0017.
     [Google Scholar]
  30. Pradhana, Ghozian Aulia and Tania, Syaifa (2021), ‘Hyperreality of #blacklivesmatter movement on social media’, Jurnal Komunikasi: Malaysian Journal of Communication, 37:3, pp. 288–303, https://doi.org/10.17576/JKMJC-2021-3703-17.
     [Google Scholar]
  31. Railo, Erkka (2014), ‘Women’s magazines, the female body, and political participation’, NORA: Nordic Journal of Feminist and Gender Research, 22:1, pp. 48–62, https://doi.org/10.1080/08038740.2013.869620.
     [Google Scholar]
  32. Rich, Roland (2011), ‘Designing the DPD: Indonesia’s Regional Representative Council’, Bulletin of Indonesian Economic Studies, 47:2, pp. 263–73, https://doi.org/10.1080/00074918.2011.585953.
     [Google Scholar]
  33. Richardson, Paul B. (2019), ‘Sovereignty, the hyperreal, and “taking back control”’, Annals of the American Association of Geographers, 109:6, pp. 1999–2015, https://doi.org/10.1080/24694452.2019.1587283.
     [Google Scholar]
  34. Rodgers, Scott (2018), ‘Digitizing localism: Anticipating, assembling and animating a “space” for UK hyperlocal media production’, International Journal of Cultural Studies, 21:1, pp. 73–89, https://doi.org/10.1177/1367877917704495.
     [Google Scholar]
  35. Siregar, Fritz Edward (2018), ‘Combating Black campaign in social media for free, fair and peaceful general election’, Indonesian Law Journal, 11:1, pp. 63–78, https://ejournal.bphn.go.id/index.php/ILJ/article/view/40.
     [Google Scholar]
  36. Smith, Richard G. and Clarke, David B. (2015), Jean Baudrillard: From Hyperreality to Disappearance: Uncollected Interviews, Edinburgh: Edinburgh University Press.
     [Google Scholar]
  37. Stier, Sebastian, Bleier, Arnim, Lietz, Arnim and Strohmaier, Markus (2018), ‘Election campaigning on social media: Politicians, audiences, and the mediation of political communication on Facebook and Twitter’, Political Communication, 35:1, pp. 115–31, https://doi.org/10.1080/10584609.2017.1334728.
     [Google Scholar]
  38. Utami, Pratiwi (2019), ‘Hoax in modern politics’, Jurnal Ilmu Sosial dan Ilmu Politik, 22:2, p. 85, https://doi.org/10.22146/jsp.34614.
     [Google Scholar]
  39. Wanandi, Jusuf (2004), ‘The Indonesian general elections 2004’, Asia-Pacific Review, 11:2, pp. 115–31, https://doi.org/10.1080/1343900042000292588.
     [Google Scholar]
  40. Yanchenko, Kostiantyn (2022), ‘Making sense of populist hyperreality in the post-truth age: Evidence from Volodymyr Zelensky’s voters’, Mass Communication and Society, 26:3, pp. 509–31, https://doi.org/10.1080/15205436.2022.2105234.
     [Google Scholar]
/content/journals/10.1386/jammr_00073_1
Loading
Political hyper-reality in social media: A case study of female candidates in the Regional Representatives Council (DPD) of South Sumatera, Indonesia
Journal of Arab & Muslim Media Research 17, 29 (2024); https://doi.org/10.1386/jammr_00073_1
/content/journals/10.1386/jammr_00073_1
/content/journals/10.1386/jammr_00073_1
Loading

Data & Media loading...

  • Article Type: Article
Keyword(s): hyper-reality; hyper-reality construction; Instagram; political campaigns; public opinion; social media campaigns

Most Cited Most Cited RSS feed

This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error