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image of Integrating artificial intelligence in the podcast industry in the Sultanate of Oman: Opportunities, challenges and ethical considerations

Abstract

As with many industries, artificial intelligence (AI) is playing a pivotal role in transforming the podcasting sector. However, like any technology, it is essential to strike a balance between opportunities and challenges. This study, conducted through semi-structured, in-depth interviews with seven podcast creators in the Sultanate of Oman, aims to explore the opportunities and challenges associated with integrating AI into the podcast industry. It also examines strategies for mitigating potential risks and considerations for ethical practices when incorporating AI technologies into podcasting. The key findings suggest that the opportunities arising from AI integration in the podcast industry encompass time, effort and cost savings, particularly in improving sound quality, eliminating noise, adjusting tone, expanding the reach through translation and transcription services and increasing accessibility for visually impaired and deaf audiences. Moreover, the results indicate that this integration can lead to certain challenges, including information bias, limited access, loss of human touch, potential lack of uniqueness, data accuracy and credibility, deep fakes, privacy and data security concerns, intellectual property issues, job displacement, accessibility issues for visually impaired individuals and financial costs associated with AI tools. Furthermore, the results emphasize the importance of ensuring the accuracy and credibility of information obtained through AI, respecting the intellectual property of others, maintaining authenticity and creativity, and considering the general ethical considerations in content creation when integrating AI technologies.

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2025-03-21
2025-06-19
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/content/journals/10.1386/jammr_00101_1
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Integrating artificial intelligence in the podcast industry in the Sultanate of Oman: Opportunities, challenges and ethical considerations
Intellect ; https://doi.org/10.1386/jammr_00101_1
/content/journals/10.1386/jammr_00101_1
/content/journals/10.1386/jammr_00101_1
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  • Article Type: Article
Keywords: Arab podcasters ; Omani podcasters ; Arab media ; creative industries ; Omani podcast ; Oman media ; podcasting

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