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Volume 1, Issue 1
  • ISSN: 2040-199X
  • E-ISSN: 1751-7974


A road movie of stills on a journey through the Egyptian desert, Fata Morgana was the original hallucination or mirage conjured from the heat bending light on the extremes of the horizon. Here the natural is supplanted by the cultural world of commodity free trade, which comes to obliterate the visible desert and instead presents us with the desert of the commercial signage which is made strange by its juxtaposition with the barrenness of the Egyptian landscape.


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  • Article Type: Article
Keyword(s): advertising; desert; Egypt; hallucination; ideology; mirage
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