Repositioning African media studies: thoughts and provocations | Intellect Skip to content
Volume 1, Issue 1
  • ISSN: 2040-199X
  • E-ISSN: 1751-7974


This article engages with contemporary debates on the state of media studies in Africa. It comments on the dialectic between metropolitan centres of knowledge production and dependent peripheries. A brief discussion of Fordism and post-Fordism and their implications for Africa follows. Nation-building discourses are opposed to hyper-real notions of meaning, calling on Africans to transcend their idealized understanding of culture, African values and identity as unchanging absolutes. The often alarming anti-democratic conceptual, policy and ideological shifts that occur when theories travel between different contexts are examined. Some research agendas for Africa in the postmodern age are proposed.


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