@article{intel:/content/journals/10.1386/jams.1.1.9_1, author = "Tomaselli, Keyan G", title = "Repositioning African media studies: thoughts and provocations", journal= "Journal of African Media Studies", year = "2009", volume = "1", number = "1", pages = "9-21", doi = "https://doi.org/10.1386/jams.1.1.9_1", url = "https://intellectdiscover.com/content/journals/10.1386/jams.1.1.9_1", publisher = "Intellect", issn = "1751-7974", type = "Journal Article", keywords = "media theories", keywords = "media freedom", keywords = "African culture", keywords = "African media", keywords = "media education", keywords = "media research", abstract = "This article engages with contemporary debates on the state of media studies in Africa. It comments on the dialectic between metropolitan centres of knowledge production and dependent peripheries. A brief discussion of Fordism and post-Fordism and their implications for Africa follows. Nation-building discourses are opposed to hyper-real notions of meaning, calling on Africans to transcend their idealized understanding of culture, African values and identity as unchanging absolutes. The often alarming anti-democratic conceptual, policy and ideological shifts that occur when theories travel between different contexts are examined. Some research agendas for Africa in the postmodern age are proposed.", }