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Volume 11, Issue 2
  • ISSN: 2040-199X
  • E-ISSN: 1751-7974


Pan-Africanism, a concept that attempts to capture the essence of being an African, needs to be reconsidered in the age of social media. In this article, we examine how Twitter users negotiate the question of African identity through humorous hashtagdriven conversations. We specifically question whether a new kind of Pan-Africanism is emerging on Africa’s Twitterverse through the use of a popular hashtag in 2015, #IfAfricaWasABar. In our analysis of tweets linked to #IfAfricaWasABar, we conclude that Twitter provides temporary solidarity by engaging users in humorous exchanges regarding the sociocultural, political and economic issues that define the African continental condition today.

This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (CC-BY), which allows users to copy, distribute and transmit an article as long as the author is attributed, the article is not used for commercial purposes, and the work is not modified or adapted in any way.

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  • Article Type: Article
Keyword(s): #IfAfricaWasABar; globalization; humour; identity; Pan-Africanism; Twitter
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