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Media and the Coronavirus Pandemic in Africa (Part Two)
  • ISSN: 2040-199X
  • E-ISSN: 1751-7974

Abstract

In April 2020, two French doctors discussed on television the idea of testing a COVID-19 vaccine in Africa. The controversial utterances were widely condemned, subsequently leading the doctors apologizing. Using thematic analysis, and drawing on Stuart Hall’s encoding–decoding model and the concepts of coloniality and decoloniality, this article analyses responses to the doctors’ statements by social media users. Of the decoding positions proposed by Stuart Hall, many Facebook users occupied the oppositional decoding position. Facebook users dethroned ideas rooted in colonialism that positioned Europeans as superior thought leaders and Africans as inferior and passive recipients of western knowledges and leadership. They also dismissed the doctors as flagrant racists. Facebook users affirmed that Africans were not guinea pigs and Africa was not a laboratory. The visceral pushbacks by social media users discredited and delegitimized the doctors’ ideas as well as to foster solidarity among Africans in disparate locations.

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2021-09-01
2026-04-14

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/content/journals/10.1386/jams_00051_1
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  • Article Type: Article
Keyword(s): Africa; coloniality; coronavirus; Facebook; guinea pigs; social media; vaccine testing

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