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Towards the end of the 1970s the American art scene welcomed a new era: postmodernism. The new radical practices and ideas concerning representation were central in the photo-conceptual art of this period, and appropriation became the key deconstructive method. This is an article about the Pictures Generation, the way postmodernism was initially theorized, and deconstructed, and the notion of desire through the analysis of significant artworks of that period.