Factory of the self

Starting with the origins of the Information Age and the Dot-Com bubble of the early 1990s, this article explores the rise of a culture dominated by the computer. This article argues that society is only understood through the language and techniques of the computer and has had a lasting effect on art and society. This idea is further explored through Nicolas Bourriaud’s theory on Relational Aesthetics and charts the link between a technological environment and way we produce and understand art. Interlinked with this argument is an analysis on how the computer has changed the face of labour, with the gallery and the monitor becoming new environments of production.