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Design is recognized as a critical driving force of economic growth in China, shaped by its distinct political, economic and cultural history. However, documentation on Chinese design policies remains scarce. In this conversation, Dr Sylvia Xihui Liu, a distinguished researcher in design policy and design management from China, shares her invaluable experiences in influencing the development of China’s national design innovation policies. She also discusses the tangible impact these policies have on design practitioners within the country and offers her perspectives on the differences between the United Kingdom and China in crafting creative policies.