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The neighbourhood of Thames Town, in the suburban area of Shanghai, is famous for its architectural reproductions drawn from British urban history. The real estate company promoting the neighbourhood insisted on the quality way of life and the place’s authenticity that could be found there to attract buyers. A discourse of authenticity which has generally been criticized by many commentators groomed in a western scheme of thoughts dominated with particular conceptions regarding authenticity, originality and imitation. The case of Thames Town introduces a peculiarity in its promotion and its design of an authentic place: it relied on the idea of sensitive and sensorial experience, shaping the thought that authenticity is something to be lived, to be tasted. According to these discourses, Thames Town, characterized by a design so refined, ought to create an emotion in the visitors and the experience of an authentic travel out of China. Yet, the lived experience of the residents is not as colourful as the real estate company intended it to be. Nonetheless, the particularity of the space enables them to be as imaginative and creative in the way they decorate and organize their home. This contribution aims to analyse the different representations of the neighbourhood: from the image of an authentic foreign place made by the developer, which promises a real and extraordinary travel to the visitors, to the uses and habits of residents, grasped through an ethnography lead in Thames Town, and revealing their daily experience of cultural otherness and self-identification through designed spaces.