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Digital Transformation and Media Policy in the MENA Region
  • ISSN: 2516-3523
  • E-ISSN: 2516-3531

Abstract

As Netflix’s popularity grows, its impact on society, particularly among youth, becomes more prominent. This study examines the effects of Netflix on the behaviours, psychology and physical well-being of youth in the UAE through a qualitative approach using focus groups. A sample of 40 university students between 18 and 21 years old participated in structured discussions covering viewing habits, social impacts and cultural perceptions. Thematic analysis was applied to identify key patterns and insights from the data. The findings indicate that Netflix significantly affects multiple aspects of young viewers’ lives. Behaviourally, Netflix’s on-demand nature fosters binge-watching and an increased reliance on recommendation algorithms, leading to extended viewing time, reduced content diversity and a preference for solitary viewing over shared experiences. Psychologically, participants expressed concerns about the appropriateness of content, citing potential negative impacts on values, perceptions and the normalization of issues such as violence and bullying. Physically, prolonged Netflix use contributes to increased inactivity and diminished family and social interactions. The study emphasizes the importance of self-regulation and establishing boundaries to mitigate these adverse effects. Recommendations include setting viewing limits, promoting diverse content exploration and encouraging family interactions to support a balanced lifestyle. Overall, while Netflix provides valuable entertainment and cultural content, monitoring and managing its use is essential to prevent negative outcomes for youth in the UAE.

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2025-05-31
2026-04-12

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Keyword(s): binge-watching impact; content regulation; cultural influence; media consumption; social interactions; youth behaviour

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