Scheduling and continuity techniques in a changing television landscape: A case study in Flanders

Taking the re-introduction of revamped television station VIER in the Flemish television landscape as a case in point, this article wants to contribute to the discussion about the future of linear broadcast television in what is often considered as the post-linear era. It does so by means of an empirical analysis and evaluation of the current importance of two characteristics of linear television: scheduling and continuity techniques that are key in creating and maintaining channel identity. Analysis of a diachronic sample of television schedules and of evolving continuity techniques for Flemish television channels één, VTM and VT4/VIER and these channels’ evolving continuity techniques, combined with interviews with senior management and an analysis of audience ratings reveals that scheduling and continuity techniques remain top of mind of television management and still influence audience behaviour. At the same time, there are indications that these techniques are being adjusted to the non-linear, converging television and multiplatform media environment. Disucssion of the results aim to contribute to a better understanding of the potential of linear television in the post-linear era and of the shifting communicative relationship between broadcast media and their audiences throughout broadcast history.