Co-opetition of TV broadcasters in online video markets: A winning strategy? | Intellect Skip to content
1981
Volume 5, Issue 1
  • ISSN: 2040-4182
  • E-ISSN: 2040-4190

Abstract

Abstract

This article focuses on TV broadcasters adopting co-opetition strategies for launching online video services. It is claimed that the emergence of online video platforms like YouTube and Netflix is driving TV broadcasters to collaborate with their closest competitors to reduce costs and reach the necessary scale in the global marketplace. The article sheds light on online video platforms that were developed following a co-opetition strategy (Hulu and YouView). The establishment of joint ventures in online video, however, has been scrutinized by competition authorities which fear that collaboration between close competitors lessens rivalry and reduces consumer choice. Therefore, several co-opetition projects (among others BBC’s Kangaroo and Germany’s Gold) have been prohibited by competition authorities.

Loading

Article metrics loading...

/content/journals/10.1386/jdtv.5.1.61_1
2014-03-01
2024-02-25
Loading full text...

Full text loading...

http://instance.metastore.ingenta.com/content/journals/10.1386/jdtv.5.1.61_1
Loading
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error