The struggle for PSB 2.0: An assessment

A vigorous debate about the redefinition and expansion of Public Service Broadcasting (PSB) in the new media environment has taken centre stage in global policy fora in the last two decades. It is now crucial to develop new conceptualizations of PSB and analyse how the public service philosophy is being adjusted to the new online and multi-platform environment. Born and Prosser identified the principles of citizenship, universality and quality as the normative criteria behind PSB in a broadcasting environment. This construction offers a valid starting point for the development of a new normative framework for PSB online that I have called PSB 2.0. By drawing on documentary and policy analysis of different European case studies (United Kingdom, Spain, Italy, Denmark and France) this article aims to establish a new framework of PSB that can be applied to the online world. Thus, the study identifies the principles of citizenship, universality, quality and trust as the pillars of PSB 2.0.