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1981
Volume 4, Issue 1
  • ISSN: 2632-2463
  • E-ISSN: 2632-2471

Abstract

Nature connectedness could be an important motivator for addressing environmental issues via pro-environmental behaviour. While people can connect with nature by spending time outdoors in natural settings, such places are not always accessible. Mediated portrayals of nature offer a promising alternative for connecting with nature. Media that evoke high levels of vividness and spatial presence may be particularly effective. This study uses an online experiment with a 3 (setting: coral reef vs. forest vs. urban) × 3 (media format: 360-degree image vs. 360-degree video vs. traditional video) between-subject design to examine the effects of media type and setting on vividness, presence, nature connectedness and public and private pro-environmental behaviour intentions. Vividness, presence and nature connectedness mediated the relationship between 360-degree images and intentions to engage in public behaviours. Additionally, scenery type was a more substantial contributor to nature connectedness than media format.

Funding
This study was supported by the:
  • Science Communication Programme
  • Bellisario College of Communications
  • Pennsylvania State University
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/content/journals/10.1386/jem_00095_1
2023-08-31
2024-09-14
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