The labyrinthine ways of myth reception: Cretan myths in theme park rides

This article examines the translation of two ancient Greek myths into theme park attractions in European theme parks. Following a very general discussion of the reasons for the popularity of ancient myths in modern media, the authors present a model of cultural translation in theme parks. The model is then applied to two theme park rides in Terra Mítica (Spain) and Parc Astérix (France), both of which, while referring to different myths, rely on the same iconography to establish their theme (the palace of Cnossos). The article specifically addresses scholars interested in classical reception studies and theme park studies, but may be interesting to anyone studying popular culture, cultural translation, adaptation and reception.