G.I. Joe vs. Barbie: Anti-fandom, fashion, dolls, and one-sixth scale action figures | Intellect Skip to content
Volume 3, Issue 2
  • ISSN: 2046-6692
  • E-ISSN: 2046-6706



Fans of one-sixth scale action figures minimize the importance and worth of fashion and dolls in order to counter negative stereotypes that feminize fans in general, especially fans of toys resembling dolls. This apparent anti-fandom wards against further feminization due to fan practices incorporating feminized knowledge, skill and labour to clothe those toys. Previous scholarly analyses minimize or erase the multivalent roles of one-sixth scale action figures. However, this fandom uses both fashion and dolls to alter the roles of action figures, indicating that more complex interactions of fans and their supposed objects of anti-fandom are worth additional academic examination.


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