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Volume 10, Issue 1
  • ISSN: 2052-3971
  • E-ISSN: 2052-398X

Abstract

During the early post-war period, American economic intervention in Greece played a central role in transforming the country’s classical past into a modern tourist asset. As a result, Greek institutions and investors used ancient monuments to create the necessary infrastructure for the emerging tourist movement. The Greek monarchy actively participated in this modernization process by engaging in cultural experiences, which aimed to transform Greek heritage into a desirable tourist product for the western camp during the Cold War period. The Greek monarchy was at the centre of this sociocultural development engaging with the nationalist reflexes of Greek society. By embracing the discourse of (‘national mindedness’), King Paul of Greece (1947–64) and Queen Frederica provided royal sanction for the nationalist uses of classical antiquities and Greece as a that could offer an exceptional experience to visitors. To strengthen these assertions, Paul assumed the role of the archaeologist and tour guide, showcasing the cosmopolitan allure Greek antiquities radiated and presenting Greece as a fashionable and appealing tourist destination. This article argues that the Greek monarchs’ intervention in the archaeological excavations at Mycenae (1952), as well as the royal cruise around Greek islands and monuments (1954) reflected the sociopolitical developments of the period and the monarchs’ engagement with the country’s cultural affairs.

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The archaeologist king: Paul of Greece and Greek heritage tourism (1952–54)
Journal of Greek Media & Culture 10, 17 (2024); https://doi.org/10.1386/jgmc_00086_1
/content/journals/10.1386/jgmc_00086_1
/content/journals/10.1386/jgmc_00086_1
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  • Article Type: Article
Keyword(s): ethnikofrosyni; Greek antiquity; Greek monarchy; Greek National Tourism Organization; Marshall Plan; Mycenae; royal cruise

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