The vernacular line: Adoption and transposition of the kitsch in illustration | Intellect Skip to content
Volume 1, Issue 1
  • ISSN: 2052-0204
  • E-ISSN:



The article considers the affect folk art has on the development of a vernacular visual language in particular associated with the expression and translation of the graphic line in illustration. It is argued that this process of translation and transference results in a conflict between aesthetic readings of the vernacular line, associated with the kitsch and the agency of the illustrated image/object. In adopting Alfred Gell’s (1998) principle of the agency of art a more objective consideration of illustration in relation to its functional role in society, rather than the aesthetic value of the image/object can be developed.


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