The continuing story: Experiments with serial narrative in 1960s prime-time television

This article examines innovations in prime-time narratives in US prime-time television in the 1960s, using archival evidence to trace the goals, concerns and conflicts of screenwriters and producers on series including The Defenders (CBS, 1961-65), The Fugitive (ABC, 1963-67), Peyton Place (ABC, 1964-69), and Dr. Kildare (NBC, 1961-66). During this decade, television writers and producers innovated in response to outside concerns regarding the content of popular episodic programmes, and as a method of encouraging audience engagement and habit viewership. Historical evidence demonstrates that prime-time writers specifically sought to make a distinction between prime-time continuing narratives and those that aired during the daytime hours, in order to elevate what they considered to be a new form of television storytelling.