Towards an understanding of how creativities shape songs and build culture

Creativity is now widely recognized as being an important factor in shaping culture. From songwriters to government ministers, many people seek to improve productivity by fostering creativity. However, among many of these social actors the nature of creativity is misunderstood, negatively affecting career opportunities, emotional well-being and quality of education. Through a case study and literature review, this article seeks to further the understanding of the influence of multiple creativities on popular music in the United Kingdom, demonstrating how musicians collaborate creatively and how researchers, educators and public officials all contribute to the domain, improving opportunities for artists and sharpening Britain’s competitive edge in a globalized world. It also concludes that creativity must not simply be seen as another source of capital above its uses for improving personal lives and ambitions.