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This study is a content analysis of seven prominent ukulele instruction YouTube channels examining the following elements: (1) types of videos on channels, (2) musical content included, (3) teaching strategies used in videos and (4) audience engagement. Tutorial videos were the most common type of video produced and viewed across the channels. Musical content was diverse, including 988 unique songs by 545 unique artists, with 79 per cent of songs and 74 per cent of artists appearing on only one channel. The most viewed tutorials often included songs with connections to the ukulele in popular culture. Video characteristics and teaching methods were similar across all channels, and each taught using a direct instruction method. Channels had engaged audiences who actively commented and voted on videos through the YouTube platform. Findings are discussed in connection to prior research on the ukulele, learning on and through YouTube, and media studies.
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https://doi.org/10.1386/jpme_00024_1 Published content will be available immediately after check-out or when it is released in case of a pre-order. Please make sure to be logged in to see all available purchase options.