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1981
Volume 8, Issue 3
  • ISSN: 2046-9861
  • E-ISSN: 2046-987X

Abstract

Academic discussion of Netflix has already highlighted the labour of localization that the global service has had to carry out or contract in order to operate smoothly across borders. But not much has been said about independent local players who help to align the service with local audiences, doing so often without any authorization or recognition, and who are still looking for a place in the new distribution ecosystem. Employing the perspective of valuation studies, this article discusses the changing business model of a Czech video-on-demand (VOD) directory, Filmtoro, as an example of a new type of local intermediary contributing to the social construction of the global VOD market.

Funding
This study was supported by the:
  • The European Regional Development Fund project ‘Creativity and Adaptability as Conditions of the Success of Europe in an Interrelated World’ (Award CZ.02.1.01/0.0/0.0/16_019/0000734)
© 2020 Intellect Ltd
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2020-10-01
2026-04-23

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/content/journals/10.1386/jptv_00032_1
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  • Article Type: Article
Keyword(s): Central and Eastern Europe; Filmtoro; HBO; Netflix; recommendation systems; streaming; valuation

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