
Full text loading...
TV Azteca is one of the biggest multimedia conglomerations in Mexico. From its beginnings in 1993, TV Azteca knew it had to offer something different to audiences so they had a reason to tune in to its telenovelas. Things have changed significantly as TV Azteca announced in the middle of 2016 that it would no longer produce telenovelas. However, TV Azteca still has a vested interest in TV production via its super series. This research focuses on the political economy of production and development of telenovelas and super series, the effect of delineating quality television and the regendering of melodramatic narratives and heroines. It proposes that new content does not need to eradicate women’s stories and melodrama in the service of quality.
Article metrics loading...
Full text loading...
References
Publication Date:
https://doi.org/10.1386/jptv_00077_1 Published content will be available immediately after check-out or when it is released in case of a pre-order. Please make sure to be logged in to see all available purchase options.