‘So you want to be a #GIRLBOSS?’ Millennial femininity and entrepreneurial selfhood in Girlboss and The Girlfriend Experience | Intellect Skip to content
1981
Volume 10, Issue 3
  • ISSN: 2046-9861
  • E-ISSN: 2046-987X

Abstract

The cultural politics of (2016–present) and (2017) are symptomatic of intersecting discourses surrounding millennial femininity and neo-liberal enterprise culture. Featuring aggressively individualistic, White, twenty-something female protagonists, both shows interrogate the slender ideological crevice that separates economic libertarianism from social pathology. and critically explore the ontological dissonance experienced by a millennial cohort schooled exclusively in the mythologies of a stubbornly resilient neo-liberal culture. As such, these young women are best understood as ideological avatars that expose the entropic conjunction of gendered individualism and entrepreneurial selfhood in a ‘post’-recessionary United States.

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2022-10-01
2024-04-20
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