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It’s a Sin
  • ISSN: 2046-9861
  • E-ISSN: 2046-987X

Abstract

HIV prevention services across the United Kingdom received unprecedented requests for home testing kits following the airing of Russell T. Davies’s television series () in January and February 2021. Professionals suggested a link between ’s retelling of AIDS crisis histories and people’s fears of ongoing HIV transmission, thus leading to increased online searches about HIV/AIDS. Little has been written about this impact of on HIV health promotion practices specifically. Thus, in this article, I analyse a series of interviews with HIV health promoters in Scotland to detail how has influenced HIV intervention techniques and health promotion strategies. I demonstrate how provoked local and national dialogues about the contemporary context of HIV/AIDS in Scotland. I argue that it enabled conversations about the need for new media resources that accurately represent the specific and localized histories of HIV/AIDS. More directly, in small part illuminated differences in intervention strategies between England and Scotland. Hence, it foregrounded the need for re-distributed institutional and material resources to streamline a Scottish agenda for ‘ending HIV’ by 2030.

Funding
This study was supported by the:
  • Wellcome Trust (Award 209519/Z/17/Z)
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2023-07-18
2026-04-16

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/content/journals/10.1386/jptv_00101_1
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  • Article Type: Article
Keyword(s): cultural studies; health promotion; HIV/AIDS; It’s a Sin; Scotland; television

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