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A Tourist City: Utopia and Dystopia. Views from the Spanish ‘Boom’, 1964–75
  • ISSN: 2050-9790
  • E-ISSN: 2050-9804

Abstract

When urban spaces are concerned, Americanization was a cornerstone of the tourist utopia in Spain. In its quest for economic modernization, the development of tourism in the 1960s and 1970s brought about immediate changes in the landscape, which was remodelled to become consumable. Objectivizing both the tourist experience and the consumerism that it induces, postcards offer a meaningful example of this new world in colour. By putting into circulation the developmental ‘ideal’, postcards also highlighted its fragility and foreshadowed its destruction. Utopia or development? Postcards do not lie, or do they?

Funding
This study was supported by the:
  • the Ministerio de Ciencia, Innovación y Universidades (2020–23)
© 2024 Intellect Ltd
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2024-08-22
2026-04-13

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Postcards from faraway: Utopia for today, dystopia for tomorrow
Journal of Urban Cultural Studies 11, 69 (2024); https://doi.org/10.1386/jucs_00080_1
/content/journals/10.1386/jucs_00080_1
/content/journals/10.1386/jucs_00080_1
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  • Article Type: Article
Keyword(s): banalization; españolada; kitsch; modernization; pastiche; tourism

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