f Genre and regenring for educating managers in reflective practice

This article examines the modest state of reflective practice in management education despite the increasing need for approaches that challenge the traditional overemphasis on rational tools and techniques. Business communication and business writing in UK management education generally take a very conventional approach to genre. As an antidote, emphasis is laid here on the use of journaling in business education including the lecturers actually doing it themselves routinely. This article includes as a worked example the creation of a journal at a Genre workshop in Middleport Pottery.