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Every person, place, or thing has a significant name by which the individual is known and identified. Appellation is simply a system of names. In this article, the author presents a comprehensive analysis of the spectrum of appellation in the broadcasting industry of Nigeria. Observations of development in Nigeria's various states were complemented with data gleaned from radio, television and the Internet. The findings indicate that political realities play a predominant role in determining the call sign of each broadcasting station in Nigeria.