A nation of entrepreneurs? Television, social change and the rise of the entrepreneur

This article examines the ways that the media, and television in particular, represent a particular aspect of the business landscape: entrepreneurship. It looks at the extent to which a more entrepreneurial television industry in the United Kingdom has extended the scale and scope of the range of representations relating to entrepreneurship on the small screen. This research also tries to capture whether such representations are helping to create a climate of opinion within which ideas about entrepreneurial activity are becoming increasingly legitimised and indeed normalised within society. Is this process an example of television reacting to broader cultural, economic and political shifts in society? Or does it tell us more about television's fixation with evolving forms and formats in an increasingly commercial digital environment?