Skip to content
1981
Volume 7, Issue 3
  • ISSN: 1740-8296
  • E-ISSN: 2040-0918

Abstract

This article uses ‘interpretative flexibility’ as a concept to analyse the early development of one specific microblogging site: Twitter. By tracing microblogging’s instable meaning in its early years (2006–10), we try to understand how the platform’s meaning was shaped by a variety of human and non-human actors: technological design, usage, content and business models. By tracking microblogging’s instable meaning in its infant years, we may get a fuller understanding of how this new technology plays out in a complex Internet milieu of push-and-pull forces. Reconstructing interpretative flexibility while the technology is still in flux – and thus open to manoeuvring – may give rise to new perspectives on how power relationships transpire in a networked environment.

Loading

Article metrics loading...

/content/journals/10.1386/macp.7.3.333_1
2011-12-20
2024-07-13
Loading full text...

Full text loading...

/content/journals/10.1386/macp.7.3.333_1
Loading
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error