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The text deals with the changes in the mode of production in the field of culture in post-socialist Slovenia. Using the theory of historical materialism, it tries to consider the changes within cultural production over the past two decades. Utilizing Marx's conceptualization of the formal and the real subsumption of labour under capital, it sheds light on the introduction of capitalist relations of production in this field. In particular, the text focuses on the institutional changes through which capital subsumes cultural production, and it describes the structural changes that occur when culture is thought of in terms of cultural industries.