Tales tall of a city small: A capital in the grip of a lengthy strategic and communicative performance by its city council

In the second year of his first term, the mayor of Ljubljana Zoran Janković promised that the price of a square metre in Ljubljana would fall to 1,800 euros at the end of his mayoralty. In his seventeenth year, he points to the rise in the value of apartments on Trubarjeva Street to 5,000 euros per square metre as an achievement. The present qualitative analysis of the communication of the Municipality of Ljubljana reveals a huge gap between the promises it has been feeding its citizens for decades and the actual results of the capital’s servile capitalist management policies. The municipality’s leaky propaganda machine usually works flawlessly and effectively deflects even the most valid criticism. On the subject of the gentrification of Ljubljana, which has been a burning issue in the media for months and which more and more citizens are experiencing first-hand on a daily basis, even the city’s most efficient PR team is unable to offer any reassuring answers.