Beyond vandalism: Gentle privatism and the graffiti code of conduct in Block 45

This paper explores the unique interplay between graffiti practices, ‘gentle privatism’, and urban space in Block 45, a large housing estate in New Belgrade. Focusing on the informal code of conduct adhered to by local graffiti artists, the study examines how these unwritten rules shape social hierarchies and community dynamics. Through an analysis of graffiti’s territoriality and its role in place-making, the paper reveals how artists navigate the tension between public and private domains, challenging conventional neoliberal urban paradigms. By appropriating public spaces, graffiti writers transform common walls into valuable canvases that reflect the collective identity and mutual respect within the ambience of Block 45. The paper argues that this form of gentle privatism not only asserts the presence of the artists but also enriches the urban landscape and strengthens community bonds. Ultimately, the study highlights the sociocultural significance of graffiti as a medium for cultural expression and social commentary within the context of privatism.