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Metal music and culture studies has witnessed rapid growth since its first international scholarly conference in 2008. Six years later, there are regular conferences and symposia; the International Society for Metal Music Studies (ISMMS); a refereed journal; archives of primary sources; a comprehensive bibliography; and robust scholarly communication. This article examines the history, status and future of metal studies. Through interviews with several key players, the story of ‘how’ and ‘why’ this new field of study emerged is illustrated.