The age of glance: Multitasking with mobile devices in contemporary cultural industry

In the last decade pervasive mobile computing devices have become key determiners in transforming cultural industries by increasing the number of experiences users are engaged in. Not only have simultaneous interactions between user, medium and content been key determinants in the perception of media, but also they have been creating a new set of aesthetic properties for cultural products. This article claims that multitasking behaviour patterns has led to a ‘glance culture’ in which new condensed forms of media such as one-minute media, interactive media and transmedia products are emerging rapidly. Furthermore, within this glance culture, consumer attitudes, expectations and values are transformed towards new conventions. Throughout this article, correlations between concurrent hypermedia consumption patterns and their relation to new generation media products and customer behaviours will be examined based on a literature survey.