The renaissance of 'Keep Calm and Carry On' | Intellect Skip to content
Volume 2, Issue 1
  • ISSN: 2040-3704
  • E-ISSN: 2040-3712



In the twenty-first century, 'Keep Calm and Carry On' and other Second World War posters have grown in popularity, particularly in the United Kingdom, but also globally. This article returns us to the original history of 'Keep Calm and Carry On': how it was planned, prepared, created and then abandoned in 1939. We consider why the Second World War remains important in British memories, and how the poster, rediscovered in 2000, has become so important in more recent times of recession.


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