Visit Spain: The image of Spain in the state’s tourist poster (1928–1975) | Intellect Skip to content
Volume 2, Issue 2
  • ISSN: 2040-3704
  • E-ISSN: 2040-3712



Throughout the twentieth century, tourist posters have played a key role in the transmission of the image of Spain abroad. This article focuses on two periods in which they had a greater role: the end of the reign of Alfonso XIII with the founding of the National Tourist Board and the Franco dictatorship. These two periods are two different ways to show the country’s image. The first was an attempt to spread the wealth and diversity of Spain, in an effort to break stereotypes that travellers of the eighteenth and nineteenth centuries had created. The second used many of these clichés in order to gain acceptance of the regime at a time of international isolation.


Article metrics loading...

Loading full text...

Full text loading...
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error