Making sense of a bromance: Talking with straight men about I Love You, Man | Intellect Skip to content
Volume 1, Issue 3
  • ISSN: 2055-5695
  • E-ISSN: 2055-5709



This article explores the relationship between mediated bromance narratives and shifting constructions of heterosexual masculinity through a qualitative, cultural studies audience analysis of I Love You, Man (Hamburg, 2009). We conducted one-on-one interviews with 38 straight-identified male college students in which respondents were asked to discuss their reactions to the film, their friendships with men (including gay men) and their use of the bromance discourse. The film’s depiction of male bonding and the bromance discourse itself, we argue, spoke most productively to the men seeking to reconcile their investment in traditional norms of manhood with emerging incentives to renounce such norms as regressive.


Article metrics loading...

Loading full text...

Full text loading...
This is a required field
Please enter a valid email address
Approval was a success
Invalid data
An error occurred
Approval was partially successful, following selected items could not be processed due to error