RT Journal Article SR Electronic(1) A1 Amoedo, Avelino A1 Martnez-Costa, Mara del Pilar A1 Moreno, ElsaYR 2009 T1 An analysis of the communication strategies of Spanish commercial music networks on the web: http://los40.com, http://los40principales.com, http://cadena100.es, http://europafm.es and http://kissfm.es JF Radio Journal:International Studies in Broadcast & Audio Media, VO 6 IS 1 SP 5 OP 20 DO https://doi.org/10.1386/rajo.6.1.5_4 PB Intellect, SN 2040-1388, AB Increasing online activity and greater competition in the traditional broadcast market are changing the face of commercial music radio in Spain. Music networks have begun to provide supplementary content alongside their radio broadcasts in order to impart distinctiveness to their Internet presence. This study examines the websites of a number of Spanish music stations and reports on the content of those sites, their relationship to the traditional broadcast content, the types of services available and the methods used to encourage user interaction., UL https://intellectdiscover.com/content/journals/10.1386/rajo.6.1.5_4